This is some of the concept work I created for adding achievement badges to the Santander Cycles app. The aim was to increase user engagement and encourage more people to cycle around London. This project had a soft launch in 2019, which was incredibly successful and even won an award for most innovative customer serving operator at the Transport Ticketing Global Awards 2020.
Users can see what achievement badges are available, their progress so far and even get notified when they have successfully unlocked an achievement badge.

You may also like

Back to Top